Adcock Ingram East Africa - Avicast Limited | Digital signage | Keeping your digital communication fresh and effective| kenya, Uganda, Tanzania | Africa

Project Description:

 Adcock Ingram East Africa
Digital Signage

Adcock Ingram is a leading South African pharmaceutical manufacturer, listed on the Johannesburg Stock Exchange.

The Company manufactures, markets and distributes a wide range of healthcare products. The company is a leading supplier to both the private and public sectors of the market.

Expansion in to emerging markets has given the company a presence in sub-Saharan Africa and India. This meant that Adcock Ingram now has a more widely dispensed staff.

The Executive committee found it hard and tedious to disseminate all information to employees via email and memo’s that they hardly read, the easiest way and least intrusive was to establish a company wide digital signage system to pass information from the headquarters to the branches in other countries at the click of a button.

Avicast Limited implemented its regional digital signage, configuration of digital signage software and installation of the screens.

Avicast limited also developed local advertising content for 8 English speaking countries that is shown on the screens as visitors visit the branches.


  1. Efficiencies in employee productivity;
  2. Customer service, by having informed employees;
  3. Branding, image improvement
  4. Cost offset for training and informing employees ( employees are trained with digital materials and from South Africa)
  5. Cost avoidance for creation and production of the posters;
  6. Time management (manual labor) savings by not having to place and then retrieve the posters;
  7. Improved communications and training through time-shifting
  8. Making content available for on-demand viewing, especially for employees with limited access to PCs;
  9. Improved employee morale by: Being informed of organization events and activities ; Creating sense of community amongst employees.